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Drawing on a long and successful career teaching companies and individual entrepreneurs how to create successful campaigns, Bill wrote Prospecting Your Way to Sales Success (Charles Scribner's Sons, New York). This classic guide, which focuses on increasing new business by finding the right prospective customers, has become an invaluable resource to everyone even remotely associated with selling. Since it was originally published in 1986, it has been reissued in hard cover, gone through three editions, and numerous reprintings. Bill is currently at work on the fourth edition of the book.
Bill and his wife Joava have lived in Utah for the past 26 years and are the proud parents of three children, all of whom have been advised as to how the Good estate will be divided: in proportion to the number of grandchildren. The two childless offspring remain hopeful of his continued good health.
A former national award-winning equestrian, author Jenny Good brings that discipline to everything she does, including writing. Her first novel, a thousand-page WWII epic, was completed before she turned 22.
L.A. based Good is also active in other arenas. She recently started her own production company, and has several projects slated for production in the near future. And in her free time, you can usually find her active on one or more fundraising committees as a volunteer.